Indian farming sector has taken huge hit during initial days of lock down due to corona virus.This was majorly due to the disruption in supply chain network.Many farmers were worrying how to sell their farm products.But eventually it turns out to be huge opportunity for those farmers who know how to tun the situation positively. Even though the supply chain network is disrupted,there exists a huge demand from consumer side for essential farm products.The consumers are even worried about the shortage of such products.So through this post we will discuss how to we can take care of this situation.
Majority people in the supply chain are Brokers and commission agents.The profits which are supposed to be reached in the hands of farmers were eaten by these people.Now supply chain is disrupted ,means those people are not in the field.So if farmers can establish a link to consumers,they have got a permanent business opportunity.
Fish farmers are having huge opportunity in this situation.There is a huge shortage of fish items especially sea fish products during lock down. This shortage is present especially distant areas from sea shore.Fish farmers in this area can utilise this opportunity.They can replace the existing demand with fresh water fish supply from their farm.Huge local consumer demand exists in their area.The thing is that they need to understand this and act accordingly.
Fish farmers can form a group or work individually.Forming a group will be more beneficial in long term.They need to make use of social media platforms like facebook, whatsapp groups to connect with consumers in their area.they need to arrange a home delivery system locally.Since cheap labour is readily available now due to lock down,this will not be a problem for those who are determined.
You can commit home delivery on fixed dates with fixed quantity and you need to ensure whatever you commit you will fulfil.From customer point of view,they are getting huge relief as their worry of not getting fish product is solved.Also you will be delivering to their doorstep during this lock down at reasonable price.You need to have a long term view to sustainability of your business even after lock down.If you meet the expectations of your customers,eventually they will form a habit of getting the products to their doorstep from you.They will not search anywhere else.You can route other farm products also through this channel at later stage.
So this lock down is a huge opportunity for farmers to capture supply chain network and control their network.Middle men will be removed and farming will become profitable.Customers also get healthy farm products at reasonable price directly from farm.This is applicable for all sectors of farming.Fish farmers should take initiative in this,because demand is always there for their products.
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